Senior marketing leadership across every channel, with one strategy and one team accountable for signed clients. My team does the work, and we'll coordinate any agency or vendor you want to keep.
Brenda Clark Family Law signs new clients for about $200 each.
I'm Joshua David Little. I've run my own consulting firm since 2004, I've helped attorneys prepare complex cases for trial, and I ran the first family-law ad on ChatGPT, before the platform allowed legal-services ads. I started Aquila when a lawyer I'd worked with asked me to look at her ads. I could see right away how the agency was burning her, and I found that it's the rule instead of the exception.
Most people who visit your site aren't ready to call today. If there's nothing worth signing up for, you have no way to follow up, and they hire whoever stays in front of them while they decide.
Too many law firm ads say little more than "I'm a lawyer, I exist, call me." The click lands on a homepage built for people who already know you, and on average about 94 of every 100 clicks on a law firm's search ad don't convert.¹
Your web designer answers for how the site looks. Your ad agency answers for clicks, your SEO company for rankings, and your social media manager for engagement. Nobody answers for signed clients.
I've looked at the marketing of more than 3,000 law firms across the country. Some had pieces of it, and most of those kept them buried on the site. Not a single one tied it all together, running every channel as one system, where the ads, the website, the content, social media, and referrals all work toward signed clients.
Your assessment shows you where the gaps are in your firm, and what to fix first.
Many people research a legal problem for weeks or months before they hire anyone, and family clients longer still. The system earns their trust while they look and keeps your firm in front of them until they're ready.
Your website, ads, content, referrals, and social media run on one strategy, so the person who clicks an ad today and reads your guide next week hears the same firm both times.
A guide or workbook built for the exact situation someone is in shows what your firm knows before they ever call.
Every step from the first click to the signed engagement is measured and improved, so less of your budget goes to people you never hear from again.
A marketing plan built around where you want the firm to go, and the math behind it: where your clients come from and what each one costs.
Your staff, your vendors, and my team, all pointed at signed clients. I'll run your marketing for you, or build, train, and lead an in-house team your firm owns.
You practice law. The marketing gets run and improved every month without landing back on your desk.
"In 40 years of practicing law, this is the best way to get more clients that I've ever had."
A 45-minute to one-hour video call with me. We map your firm's marketing together on a whiteboard: where your clients come from, what each one costs, and where the budget leaks. You keep the map whether or not we work together.
Currently accepting a limited number of Fractional CMO relationships.