Ask ChatGPT or Google's AI who to call about a divorce, a partner dispute, or a parent's care, and the answer often names law firms. When Google's AI names a firm, it usually cites a page the firm wrote about that exact situation. We ask these questions practice by practice, city by city, and publish what comes back.
I'm Joshua David Little. I've run my own consulting firm since 2004, I've helped attorneys prepare complex cases for trial, and I ran the first family-law ad on ChatGPT, before the platform allowed legal-services ads.
Many of your clients already ask an AI, or plan to. In Clio's 2025 research, 57% of consumers said they had used AI, or would, to answer a legal question.¹
ChatGPT named firms for 8 of 12 divorce and custody questions. Google's AI named firms in 5 of the 11 searches that showed an AI Overview. In Chicago, Atlanta, and London, the two named entirely different firms.
ChatGPT named a law firm for 10 of 11 business owners' questions, and Google's AI for 8 of 11. Firms with 1 or 3 Google reviews were named beside firms with hundreds.
ChatGPT named firms for all 10 high-value questions, and Google's AI named none for 4. The answers described a team: the estate lawyer, a CPA, and a financial advisor.
Google's AI listed firms by name for 2 of 11 families' questions, and for 8 of 11 it pointed the family to a free or public route.
Google's AI and ChatGPT each named firms for 5 of 10 injury situations, and ChatGPT left out the national advertisers Google's answers put forward.
The practice where ChatGPT and Google's AI most often named some of the same firms. Google's AI named firms for 8 of 11 patients' and families' questions.
Want to know what the answers say about your firm? Before your assessment, I look at whether ChatGPT and Google's AI name your firm when someone describes the situations you handle. On the call, we go through what came back and decide what to build first.
Clicks, Local Services Ads, directories, lead sellers, and your own channels, side by side, set against what a signed client costs.
What owners type when they go looking for marketing help, and how seldom they search by practice area.
We ask the questions the way your clients would, with the city in the question. We read Google's AI answer in full and ask ChatGPT one question at a time. Every study page shows the questions, the cities, and the date.
Choose your practice area and find out whether ChatGPT and Google's AI name your firm for the situations you want more of.
We'll never share your email. Unsubscribe at any time.
¹ Clio, a legal software company, on its 2025 Legal Trends Report: "57% of consumers say they either have or would use AI to answer their legal questions."
A 45-minute to one-hour video call with me. We map your firm's marketing together on a whiteboard, including where the AI answers fit, and you keep the map whether or not we work together.
Currently accepting a limited number of Fractional CMO relationships.