Brenda Clark Family Law
New clients at about $200 each, with leads at about $21, and about $135,000 in estimated case value.²
/ Case studies
What the work has produced for law firms
Real firms, counted past the click.
Case-study cards
The first family-law ad on ChatGPT
Run before the platform allowed legal-services ads, it turned over 20% of its clicks into sign-ups for a free workbook.
A family-law firm in a large Texas market
Leads at about $44 and booked consultations at $234 each, and about $75,000 in estimated case value from $6,547 in ads.²
Three firms, four campaigns
A 14.1% conversion rate, at $46.29 per conversion, from search ads that offered a free guide first. Legal search ads average 5.55%, at $131.63 a lead.¹
¹ LOCALiQ, 2026 search advertising benchmarks, drawn from its customers' Google and Microsoft campaigns: attorneys and legal services average a 5.55% conversion rate and a $131.63 cost per lead.
² Case value estimated from average case value.