Family law
For family-law firms whose clients still type a few words into Google, and now also tell ChatGPT the whole story.
Fractional CMO for your law firm: in-house marketing without the overhead
Built around how your clients actually find a lawyer: what they search, what they ask AI, and who sends them to you.
- Three client firms: a 14.1% conversion rate, against a 5.55% average for legal search ads¹
- One client firm: about 75 times its ad spend back in estimated case value²
- The first ChatGPT ad we ran, before the platform allowed legal-services ads: over 20% of the people who clicked signed up
I'm Joshua David Little. I've run my own consulting firm since 2004, I've helped attorneys prepare complex cases for trial, and I ran the first family-law ad on ChatGPT, before the platform allowed legal-services ads.
United States
Business law
For business-law firms whose clients rarely search for a lawyer and go to the one they're told to call.
Estate planning
For high-value planning firms that want to be the firm advisors, CPAs, and AI answers send business owners, blended families, and trustees to.
Elder law
For elder-law firms whose clients usually arrive through a son or daughter, a discharge planner, or a talk someone heard.
Personal injury
For injury firms that won't outspend the billboard firms, and compete on the map, in AI answers, and through referring lawyers.
Medical malpractice
For med-mal firms that live on referrals from other lawyers, and need every decline to keep the referrer's trust.
Mass tort
For personal-injury firms deciding whether to refer, co-counsel, or stay out of a mass tort, and what their own marketing should do if they take part.
By firm situation
- Growing a solo practice into a firm · the marketing each new hire needs
- Small-town law firms · relationship marketing for firms that serve a whole region
- Spanish-language marketing · for firms that serve Spanish-speaking clients · En español
- Your own marketing team · built, trained, and led by your Fractional CMO
United Kingdom
Family law
For family solicitors whose clients ask ChatGPT and search by court process: Cafcass, Form E, the clean break order.
Commercial and business law
For commercial firms that win work through referral partners and business-to-business relationships.
Private client: wills, trusts and probate
For private client teams building adviser referrals and the planning pages that bring high-value wills, trusts and probate work.
Canada
Family law
For family firms whose clients search in Canada's own words: separation agreements, relocation, common-law splits.
Corporate and business law
For corporate firms whose clients come through accountants and transactions: buying a business, succession, and the estate work that follows.
Wills and estates
For wills and estates firms competing with wealth firms and bank specialists for high-value planning clients.
Australia
Family law
For family firms whose clients search the process: consent orders, binding financial agreements, property settlement.
Commercial and business law
For commercial firms paying some of Australia's dearest legal clicks, who need to know what each one returns.
Wills and estates
For wills and estates firms reaching high-value planning and will-dispute clients where financial planners hold page one.
One system, whatever the practice
I've looked at the marketing of more than 3,000 law firms across the country. Some had pieces of it, like a free guide behind a sign-up form. Not a single one tied it all together, running every channel as one system. The channels change from one practice to the next. The system that ties them to signed clients stays the same.
¹ LOCALiQ, 2026 search advertising benchmarks: attorneys and legal services average a 5.55% conversion rate.
² Case value estimated from average case value.