Guides, situation pages, video, and email, built from your lawyers' own knowledge, with every piece leading to a next step and a follow-up. And content for the clients you already have, because many of them will need you again.
I'm Joshua David Little. I've run my own consulting firm since 2004, I've helped attorneys prepare complex cases for trial, and I ran the first family-law ad on ChatGPT, before the platform allowed legal-services ads.
Most people researching a legal problem aren't ready to call yet. An article whose only offer is your phone number loses them. There's no resource to download, no way to sign up, and no follow-up, so they leave and you never hear from them.
Generic content gives a reader little to engage with and an AI little to cite. When someone describes their situation to ChatGPT or Google, the answer draws on pages written about that situation.
The divorced parent who'll need a modification. The family whose estate plan was signed before the last tax change. The business owner who would refer a friend if anyone asked. Most firms have years of these files and send them nothing.
AI has made this harder. Tools can now draft articles faster than anyone at a firm can check them. One owner told me his tool had drafted more than 100 articles, and his firm had published 6 or 7. Content helps a firm once it's accurate, specific to a situation, and connected to a way for the reader to take the next step.
We map the situations your clients are in, like the parent whose ex just moved out of state with the kids, or the founder whose biggest customer sent a 40-page contract with unlimited indemnity, and we write for each one. That's how people describe their problems to Google and ChatGPT, and how those tools match a firm to the person asking.
Every content plan centers on a resource: a guide, workbook, checklist, or tool built for one situation. I want a resource that shows you know what you're doing, so the person who uses it is more likely to hire you.
One conversation with a lawyer, recorded for 45 minutes to an hour on a topic they know cold, becomes articles, short videos, social posts, and emails. Your lawyer's time goes a lot further.
Everyone who signs up for a resource gets emails that keep helping while they decide.
A check-in program after the decree, a plan check-up when the law changes, a monthly note to business clients they can forward. Some of your best future clients are already in your closed files.
We track which pieces bring sign-ups and which sign-ups become consultations and clients. Some audiences respond to a guide, others to a webinar, a video, or a tool. We try them and keep what works.
Four blog posts a month, written to a keyword list, each one ending with "contact us." Someone counts the posts and the page views. No one can say which post brought in a client.
Each piece is written for a situation, leads to a resource, and feeds the follow-up, and every step is measured to the signed client. As your Fractional CMO, I decide which situations come first and where each piece goes.
Your lawyers' knowledge and stories, time on camera or on a recorded call, and a lawyer's review of every legal statement before it goes out. Most clients spend 2 to 3 hours a month on strategy calls, recording video, and reviewing content. Everything we create belongs to your firm.
Guides kept current, matched to the ad that brings people in, and followed up. Check-ins after the decree, for the modifications and enforcement that come later. For divorcing and divorced clients, a new will is an easy next service, with complex plans sent to an estate-planning partner.
Plan check-ups for past clients whenever the law changes. Pages that state each figure with the year it applies to, because old blog posts and AI answers can go on repeating last year's numbers.
A monthly note to business clients with one PDF they can forward to a friend. For the companies you form, a first-year legal calendar that keeps bringing them back.
The questions families ask at your talks become pages and posts, so the next family finds the answer on your website.
Updates that keep clients informed while the case runs, so they don't feel forgotten, and a review request when it's over.
Clear, regular updates for clients through a long wait.
Content in Spanish, so the clients you already serve in Spanish can find you.
New clients at about $200 each, leads at about $21, and about $135,000 in estimated case value.²
Built around a genuinely useful resource and run before the platform allowed legal-services ads. Over 20% of the people who clicked it signed up.
A 14.1% conversion rate, at $46.29 per conversion. Legal search ads average 5.55%, at $131.63 a lead.¹
We do, from your lawyers' own words: recorded conversations, past talks, the questions clients ask them. Your firm's lawyer approves every piece before it goes out.
It helps, because people get to see and hear a lawyer before they call. We plan, write, direct, and edit, and your lawyer shows up and talks. If a lawyer would rather stay off camera, we build around their writing and recorded calls instead.
Your firm's own lawyer reviews every legal statement before it's published. Where a figure changes from year to year, the page says which year it applies to.
We give search engines and AI answers specific, accurate pages about the situations you handle, the kind of page they draw on, and we measure what happens: where the pages show up, whether your firm gets named, and who signs up.
We review them. Posts that are accurate and useful get updated and connected to a resource. Posts that are out of date get fixed or retired.
Yes. Everything goes out from your firm, to your firm's own list, after you approve it.
Yes. If a paralegal or assistant already posts for the firm or sends the newsletter, I'll train them on the parts of the system they touch and lead the work, so what they make leads somewhere too.
Content promoted with ads can bring sign-ups soon after it goes live. Organic channels take longer. In my experience, social media can take 180 days or more to build real, lasting traction. We measure from the first day, so you'll always know where things stand.
¹ LOCALiQ, 2026 search advertising benchmarks: attorneys and legal services average a 5.55% conversion rate and a $131.63 cost per lead.
² Case value estimated from average case value.
A 45-minute to one-hour video call with me. We map your firm's marketing together on a whiteboard, including what you've published and the situations worth writing for first, and you keep the map whether or not we work together.
Currently accepting a limited number of Fractional CMO relationships.