The financial advisors, CPAs, therapists, and other lawyers who meet your future clients first are all on LinkedIn, and for business firms, so are the owners who buy legal services. We build a plan for each of your lawyers, write from their own work, and keep a record of which conversations turn into clients.
I'm Joshua David Little. I've run my own consulting firm since 2004, I've helped attorneys prepare complex cases for trial, and I ran the first family-law ad on ChatGPT, before the platform allowed legal-services ads.
Reposting an article without a word of comment tells a referral partner nothing about how that lawyer thinks, which cases they take, or when to send someone their way, and gives them no reason to remember the name.
A careful post explaining how alimony is calculated gets three likes: one from the paralegal, one from a bot, and one from someone selling something. People who need a lawyer are searching Google and asking ChatGPT. The advisors, therapists, and attorneys who meet them first are the ones reading LinkedIn. I've talked with a family lawyer who paid $2,000 for 4 LinkedIn posts that never brought in a single client.
I've talked with an owner who doubted LinkedIn would bring clients at all and still wanted every lawyer posting for the firm. The lawyers tried to keep up, a couple of times a week, and then the posts slipped. Without a plan and a way to count, the effort fades.
Every advisor, CPA, or attorney who forgets your lawyers is a referral that goes to another firm. And what your lawyers publish on LinkedIn doesn't stay on LinkedIn. AI tools draw on LinkedIn too, so what your lawyers post there can end up in how AI answers describe them.
Referral partners first: financial advisors, CPAs, therapists, mediators, and other lawyers who meet your clients before you do. For business firms, the owners and executives who buy legal services as well. We narrow it by city and niche, down to something like "Nashville financial advisors who work with business owners going through a divorce," because 50 of the right people will do more for a lawyer than 10,000 impressions.
Before a partner answers a message or passes along a name, they look the lawyer up. The profile says who the lawyer helps and what they know, in plain words, and points to a resource worth having.
Posts come from the lawyer's own cases and judgment, with client details changed or left out. Each one helps a partner recognize when someone needs your lawyer, makes the partner look good for referring, or gives them something useful to pass along. Stories of how a lawyer handled a hard situation do the most, because colleagues refer to the lawyer whose judgment they trust.
Comment with substance on a partner's posts before asking for anything. Connect with a short, personal note. Lead with something useful, like a resource made for that partner's clients. When someone engages, the lawyer starts a real conversation, curious about how that partner handles those clients today. Every message is written for the person receiving it, because people recognize a template and delete it.
A simple record of the conversations, the introductions, and which ones became clients, so you can see where each client came from.
LinkedIn rewards patience. When I started posting every day, it was months before my posts broke through. Since then, people I'd messaged for years without an answer have booked calls with me because they kept seeing my posts. In my experience, organic social takes 180 days or more to build real, lasting traction, so we plan for the long run and measure from the first week.
A firm hires someone to post on LinkedIn, or asks its lawyers to post twice a week. The posts don't point anywhere, no one follows up with the people who respond, and a year later the firm can't say whether a single client came of it.
Each lawyer's posts point to a resource worth having. People who download it get follow-up that keeps helping, and the partners who engage get a real conversation. As your Fractional CMO, I decide which lawyers to start with, which partners come first, and what we count, so LinkedIn works alongside your website, your referrals, and the rest of your marketing.
Each lawyer's stories and the time to review and publish their posts. The lawyer posts under their own name and answers the comments and messages, because the relationship is theirs. We'll also need access to each profile as agreed, and buy-in from the top, because a plan for the lawyers works best when the owner is behind it. Everything we build stays with your firm.
If a marketing assistant or paralegal already helps your lawyers with LinkedIn, I'll train them on the plan and the record-keeping, so the work keeps moving between our calls.
Your lawyers can reach two groups on LinkedIn: the partners who refer, and the business owners who buy legal services all the time. Your lawyers can reach those owners themselves, or we can reach them on your lawyers' behalf.
LinkedIn brings family firms referrals more than clients. Financial advisors, therapists, mediators, and other lawyers often hear about a separation before any lawyer does. For high-net-worth boutiques, the advisors and wealth managers who serve self-made professionals are the network worth building.
Financial advisors and CPAs share your clients, and each side worries about the other: lawyers that the advisor will give legal advice, advisors that the lawyer will take over the client. Content made for advisors and shared with them directly starts to ease both worries.
Other lawyers send the hard cases. Lessons from trial, written for the lawyers who might refer, give them a reason to call your firm when a case is beyond them.
Lead firms use LinkedIn to find and keep the firms that refer to them.
Every lawyer's posts point to a resource, and every sign-up goes into the same follow-up our clients run on every channel.
Free guides for people facing a divorce, and new clients at about $200 each.
Over 20% of the people who clicked it signed up for the free resource it offered.
For a business firm, it can bring clients directly, because business owners are on LinkedIn and they buy legal services. For most other practices, LinkedIn works through referrals: it keeps your lawyers in front of the professionals who meet your clients first. We count both, through to signed clients.
No. We start with the lawyers whose networks fit your goals and who want to do it, and add others as the plan proves itself.
We draft them from each lawyer's own stories and cases. The lawyer reviews each one, posts it under their own name, and answers the comments and messages.
For business firms, yes. Your lawyers, or we on their behalf, can reach the owners who buy legal services. For other practices, LinkedIn is where your lawyers build relationships with referral partners.
Conversations started, introductions made, consultations booked, and clients signed through each lawyer's network. We give you the record that shows where each client came from. Likes and impressions only count if they lead there.
Relationships take as long as they take. We measure from the first week, so you'll know whether conversations are starting long before the clients arrive.
A 45-minute to one-hour video call with me. We map your firm's marketing together on a whiteboard, including which lawyers and which partners to start with, and you keep the map whether or not we work together.
Currently accepting a limited number of Fractional CMO relationships.