A video recorded once and posted once
A firm records a video, posts it in one place, and moves on. The lawyer's time produced a single piece of content when it could have fed every channel for a month.
/ Video marketing
One recording session, a month of video for your firm
We plan the topics around your clients' situations and the questions they bring from AI, write the scripts, direct the recording, and edit. One session becomes video for your website, YouTube, Facebook, Instagram, TikTok, and email, including short videos made just for social, and every piece leads to a resource.
What's included
- A topic plan built on your clients' situations
- Scripts, and direction on recording day
- Editing, subtitles, short clips, and short videos made for social
- Captions and a resource link for every piece
- Video placed on the matching pages of your site
- Tracking from the video to the signed client
I'm Joshua David Little. I've run my own consulting firm since 2004, I've helped attorneys prepare complex cases for trial, and I ran the first family-law ad on ChatGPT, before the platform allowed legal-services ads. I plan your video the way I plan every channel, starting from the clients you want more of.
/ Why law-firm video underperforms
Video that costs your lawyer an afternoon and then sits on one page
Clients who bring a chatbot's version of their case
An estate-planning client puts the lawyer's advice into AI and comes back saying it disagrees. A divorcing client thinks a chatbot has already done half the work. More than half of legal consumers have used AI, or would consider using it, to answer a legal question.¹
The video ends, and so does the visit
Most viewers aren't ready to call. If the video gives them nothing to sign up for, the firm usually never hears from them again.
/ What it costs you
Your lawyer's best explanations, seen by too few of the people who need them
Your lawyers explain the same situations to clients every week, and those explanations are what build trust. When they're recorded once and posted once, most of the people who need them never see them, and the ones who do have nowhere to go next.
/ How Aquila runs video for your firm
One planned session a month, cut for every channel
Plan the topics
We plan each month's topics from the situations your clients are in and the questions they bring from Google and ChatGPT, including the ones where AI got it wrong.
Write the scripts
We write the scripts and outlines, so your lawyer knows exactly what to cover and can explain it the way they would to a client.
Record in one block
Your lawyer records the month's videos in one session, with our direction, sounding like themselves.
Cut it into clips, and record for social too
We edit the long videos and cut them into short clips with subtitles, which makes the most of your lawyer's time. We also record short videos made for social in the same session, so you get both.
Send each piece where it fits
Long videos go to YouTube and onto the matching pages of your website. Short clips go to Instagram Reels, TikTok, YouTube Shorts, and Facebook. The best of them go into your email follow-up.
Give every video a next step
Every video points to one resource for the situation it covers, by whatever route the platform allows: a link, a comment trigger, or the profile link. Where a platform won't let a short clip carry a link, the clip points to the long video, and the long video links to the resource.
Track video on its own
Video viewers get their own sign-up page, so the report shows what video brought in, from the first sign-up to the signed client.
Video as a one-off vs. video as a system
/ Two ways to use video
The one-off · A firm-intro video
A welcome from the partners on the homepage, recorded once, updated rarely, and pointing nowhere.
The system · A monthly session that feeds everything
One planned session a month feeds your website, YouTube, Instagram, TikTok, Facebook, and email, and every piece leads to a resource your firm can follow up on.
/ What's included
What your firm gets, and what we need from you
Your firm gets
- A monthly topic plan
- Scripts and recording direction
- Edited long videos, clips, and subtitles
- Captions and a resource link for every piece
- Video placed on your website's matching pages
- A monthly report of sign-ups, consultations, and signed clients from video
Your firm gives
- A lawyer on camera, once a month
- Your approval of each script
- Access to your channels. The channels, the footage, and the files belong to your firm.
- Someone at your firm to answer comments and messages
/ How video fits the Client Magnet System™
Video is the raw material for your other channels
Your video feeds your social platforms, the situation pages on your website, your ads, and your email follow-up. The Client Magnet System gives every piece a destination: a resource, follow-up, and tracking to the signed client.
As your Fractional CMO, I set the topics by the clients your firm wants more of.
Where your video goes: YouTube for law firms · Instagram for law firms · TikTok for law firms · Facebook for law firms · Situation pages · Email marketing
By practice area
/ How it works in your practice
Family law
Family lawyers report clients arriving with ChatGPT's view of their divorce. A short video of your lawyer explaining what really happens in their situation gives them something better to weigh it against.
Estate planning
Clients who put a lawyer's advice into AI and come back saying it disagrees. Videos explaining your firm's planning work, in your lawyer's words, answer that before it comes up.
Business law
New clients who arrive with AI-drafted documents. Videos that explain what a lawyer checks in a draft help them see why the review is worth paying for.
Personal injury and mass tort
Videos about the specific situations people are in, on the pages for those situations.
/ What the system behind every video has produced
What happens when the next step is worth taking
Every video points to a resource and the same follow-up our clients' ads feed. With ads bringing people in, that system has produced these results.
Brenda Clark Family Law
New clients at about $200 each, leads at about $21, and about $135,000 in estimated case value.²
Three firms, four campaigns
A 14.1% conversion rate, at $46.29 per conversion. Legal search ads average 5.55%, at $131.63 a lead.³
FAQ
How much of my time does it take?
In my experience, most clients spend 2 to 3 hours a month on strategy calls, recording, and reviewing content. One session produces the month's video.
Who writes what I say?
We do, from your expertise. You approve every script before it's recorded.
What if I'm not comfortable on camera?
Be yourself. Video builds trust because people get a sense of who you are and what you're like much faster than they would from a page, and being natural draws the people who are right for you. If someone watches your videos and then meets a different person at the consultation, they'll feel the mismatch, and the trust the video built is gone. We direct every session to keep you true to who you are, on the situations you explain to clients every week.
Who does the editing?
We do, along with the subtitles, the short clips, and the captions.
Where does the video go?
Your website, YouTube, Instagram, TikTok, Facebook, and email, wherever your clients are and your plan calls for.
Who owns the footage?
Your firm, along with the channels and every file we make.
Can our own staff handle the posting?
Yes. If someone at your firm already posts for you, I'll train them to run the schedule, the captions, and the resource links.
¹ Clio, a legal-software company, Legal Trends Report, 2025: "More than half of consumers have used or would consider using AI to answer a legal question."
² Case value estimated from average case value.
³ LOCALiQ, 2026 search advertising benchmarks: attorneys and legal services average a 5.55% conversion rate and a $131.63 cost per lead.