We build each talk custom to your firm and to the room it's for: a Rotary club, a church group, a chamber, a senior center, an advisor's client evening, or a webinar. People leave having learned something real, with a guide or a sign-up that gives your firm permission to keep in touch, and every question they ask becomes a page on your website.
I'm Joshua David Little. I've run my own consulting firm since 2004, I've helped attorneys prepare complex cases for trial, and I ran the first family-law ad on ChatGPT, before the platform allowed legal-services ads.
Many seminar programs come from a vendor's template, so the invitation, the slides, and the pitch at the end read the same from one firm to the next. People who have sat through one recognize the next one before it starts.
A lawyer spends an hour answering a room's worth of good questions, and none of them reach the website, where the next person with the same question is searching Google or asking ChatGPT. Every one of those questions is a page your firm could have written.
Bar luncheons, chambers, and civic clubs used to be where the founder met people. Then the caseload took over. One business-firm founder told me he'd stopped going, and that he wanted to get back to running his firm instead of spending 10 hours a day in consultations.
People meet the lawyer, hear how they think, and ask what they actually want to know. And you leave with a list of people who asked to hear from you.
Civic groups like Rotary and the chamber, church groups, associations, senior centers, financial advisors' and CPAs' client events, your own clients, other lawyers' groups, and the customers of a company in your clients' industry. We start with the rooms you're already invited to and add the ones worth your lawyer's time.
In person, as a webinar, co-hosted with an advisor or partner, or as a client-appreciation or update evening. A webinar reaches people who can't come to a room, like the adult children of aging parents who live in another city. We write the invitation and the host's announcement, and promote it with the host.
Education on what the host's members face, in plain words, with time for their questions. We build in anonymous questions and live polls online, so people ask what they'd never ask out loud. The honest answer to many legal questions is "it depends," so the talk shows people what it depends on.
This is the point of the whole evening. In the room, a sign-up sheet. On a webinar, a guide people get by giving their email address. Everyone who signs up has given you permission to contact them, so they get the guide, a page with the evening's questions answered, and follow-up that keeps helping while they decide. The talk ends with a clear next step, including a time to meet with your lawyer for anyone who wants one.
Every question asked becomes a page or a post on your website, so the next person with the same question finds your firm's answer in search and in AI answers.
Who came, who signed up, who became a client, and what each signed client cost. You'll know which rooms are worth going back to.
We build the talk, promote it, and run the follow-up. Your lawyer gives the talk, because the trust it earns belongs to them. If someone on your staff will handle the invitations and the sign-up lists, I'll train them to run that part.
The same slides for every audience, a hard pitch at the end, and pressure to book before anyone leaves. Success is measured by how many seats were filled.
A talk written for the people in front of you, a sign-up that gives you permission to follow up, and every question put to work on your website. As your Fractional CMO, I pick the rooms worth your lawyer's time, and each talk feeds your email list, your referral relationships, and your content.
Your lawyer's time to prepare and speak, and a list of the rooms your firm is already invited to.
Rotary, chambers, churches, and advisors' client events, with talks built for the business owner, the blended family, or the parents of a child with special needs.
Senior centers and churches, webinars for the adult children who live farther away, and talks on long-term-care planning for healthy retirees while there's still time to plan.
Webinars co-hosted with the vendors and partners in your clients' industry, and one room a month for a founder who wants to get back out.
Firms that serve a whole region tend to grow on relationships: civic clubs, churches, and local events. We plan which rooms to be in and what to bring.
Talks to other lawyers' groups, where the referrals for these practices often start.
Every talk feeds the same resources and follow-up our clients run on every other channel.
Free guides for people facing a divorce, followed up by email, and new clients at about $200 each.
A 14.1% conversion rate, at $46.29 per conversion. Legal search ads average 5.55%, at $131.63 a lead.¹
| The template seminar | A talk built for the room | |
|---|---|---|
| Who it's built for | Any room, with the same slides | This host's members and what they face |
| What's said | One answer for everyone | General education, and what each answer depends on |
| In the room | A pitch and pressure to decide | Teaching, questions welcome, including anonymous ones, and a sign-up for the guide |
| Afterward | A sales call, or nothing at all | Follow-up for everyone who signed up, and a page with the answers |
| How it's judged | Seats filled | Clients signed, and what each one cost |
Lawyers who run them well say they do. We count what each one produces, so you can see which rooms are worth your time.
Yes. Webinars reach people who can't come to a room, and they can be recorded and cut into video and articles afterward. Some audiences are better in person, and we pick the format for the room.
Start with the rooms you already have a way into: your church, your civic club, the advisors and CPAs you know. A lawyer who teaches well tends to get asked back, and asked to other rooms.
A short introduction from the host, a line about your firm at the end, and the handout. The talk does the rest.
Everyone who signed up gets the guide and follow-up that keeps helping while they decide, and anyone who asked for a meeting gets one. Everyone can find the evening's questions, answered, on your website.
¹ LOCALiQ, 2026 search advertising benchmarks: attorneys and legal services average a 5.55% conversion rate and a $131.63 cost per lead.
A 45-minute to one-hour video call with me. We map your firm's marketing together on a whiteboard, including the rooms you already have a way into and the talks to build first, and you keep the map whether or not we work together.
Currently accepting a limited number of Fractional CMO relationships.