Most people who download your guide aren't ready to hire that day, and many of your past clients will need a lawyer again. Email that keeps helping them, and asks plainly for reviews and referrals, keeps your firm the one they call.
I'm Joshua David Little. I've run my own consulting firm since 2004, I've helped attorneys prepare complex cases for trial, and I ran the first family-law ad on ChatGPT, before the platform allowed legal-services ads. The client results further down this page all ran on email follow-up like the kind described here.
Someone downloads your guide, gets one email with the file attached, and never hears from your firm again. They were still researching, which is why they didn't call that day, and they'll hire whoever stays in front of them while they decide.
Divorced parents who will need a modification, families whose estate plans have aged, business clients who would refer a friend if anyone asked. Their contact details sit in your files, and no one writes to them.
Personal injury and mass tort cases can take years, and silence becomes the complaint. One client of a large tort firm posted that their lawyer hadn't been in touch in the 5 months since they signed their settlement. A client who feels forgotten won't be sending you a friend.
Every channel you pay for ends in the same place: a name and an email address, from a person who isn't ready yet. Without follow-up, that sign-up is wasted. The emails send on their own, at the right time. Every one is written for the person reading it, and replies go to someone at your firm.
The guide arrives right away, with a link to book a consultation for anyone who's ready now.
Emails that keep helping: the next questions people in that situation ask, what to expect, and how to choose a lawyer. Each series is written for your practice and the situations your clients are in.
Which guide they downloaded and which channel brought them, so your reporting shows where your clients actually came from.
Plainly, and at the right moment, after a matter closes well.
A check-in series after a divorce, a plan check-up whenever the law changes, a monthly note to business clients with one PDF they can forward.
Scheduled updates for clients in long cases: where things stand, what happens next, and, for mass-tort clients, warnings about scams aimed at them.
We write and schedule every email, and your firm approves them before they go out. Everything sends from your firm, on your firm's own email account and list. If you don't have one, we set one up in your firm's name. Replies go to someone at your firm. If a staff member will run the email day to day, I'll train them on it.
A sign-up gets the guide and, at most, a newsletter whenever someone at the firm has time to write one. Past clients hear from the firm when they need it again, if they remember the name.
Email is the follow-up step of the Client Magnet System, and every channel sends its sign-ups here. A client who signs for a divorce may come back for a modification and a new will, and send a friend. As your Fractional CMO, I track past that first engagement, so you can see what a client is worth to your practice as a whole and what the emails turned into.
Your client list, which stays in your firm's own account. Approval of each email before it goes out. And someone at the firm to answer replies, because people write back to a person.
Check-ins after the decree, for the modifications and enforcement that tend to come later. For divorcing and divorced clients, a new will is an easy next service.
A plan check-up program that reaches past clients every few years and whenever the tax law changes, so old plans get reviewed before they cause trouble.
A monthly note for business clients about what changed for owners, with one PDF they can forward. It makes referring your firm easy.
Case-progress emails, so clients know where things stand and don't feel forgotten.
Regular updates for signed clients through a long wait, including what to expect from an offer and how to spot a scam.
Follow-up in Spanish, for the clients you already serve in Spanish.
From the whole system: ads, resources, and follow-up working together.
New clients at about $200 each, leads at about $21, and about $135,000 in estimated case value.¹
Leads at about $44, booked consultations at $234 each, and about $75,000 in estimated case value from $6,547 in ads, from a campaign built on the Client Magnet System, tracked to the booked consultation.¹
Some will, and that's fine. The ones who stay are still deciding, and email that keeps helping gives them a reason to stay.
It depends on where the person is. Closer together in the first weeks after a sign-up, while they're deciding, and monthly or less for past clients. We set the pace by what's useful to them.
We do, for your practice and your clients' situations. Your firm approves every email before it goes out.
Your firm's own. If you don't have one, we set one up in your firm's name. Your list stays with your firm.
Yes. It's your firm's own list, and every email goes out from your firm, with your approval.
Asking plainly, at the right moment, gives clients the chance to leave one, and the routine makes sure nobody forgets to ask.
¹ Case value estimated from average case value.
A 45-minute to one-hour video call with me. We map your firm's marketing together on a whiteboard, including what happens today after someone signs up and after a case closes, and you keep the map whether or not we work together.
Currently accepting a limited number of Fractional CMO relationships.