Most law firm websites are built for the visitor who's ready to hire today, and most visitors aren't. We build your site so every page offers something useful, captures the people still deciding, and keeps helping them until they're ready to talk.
I'm Joshua David Little. I've run my own consulting firm since 2004, I've helped attorneys prepare complex cases for trial, and I ran the first family-law ad on ChatGPT, before the platform allowed legal-services ads.
That's what most firm websites I've looked at say. In every other industry, a website gets the visitor's contact details and permission to follow up. A law firm website can do the same, and give the visitor something worth the trade.
Many firms wrote a guide years ago. It sits on a page with no form, or behind a form nobody follows up on. When we reviewed 19 US family-law firm homepages that rank on page one of Google, 3 offered a guide on the homepage, and only one asked for contact details in return.
Some agencies sell a law firm a website and keep the domain and the hosting in their own name. The firm is building on rented space, and leaving the agency can mean leaving the website behind.
Most clicks on a law firm's search ad, about 94 in 100 on average, never turn into a lead.¹ Most of those people still need a lawyer. They're researching, comparing, and talking it over at home. Getting their attention is the hard and expensive part, and a site that only says "call us" wastes what it cost to get them there.
We start with the ten checks I run on every law firm website.
Then we build what the checks turn up: pages for the specific situations your clients are in, resources matched to each one, proof of your work that doesn't depend on publishing a settlement, and a landing page for each ad campaign. Most of the fixes are changes of strategy, and many don't need a full redesign. When a rebuild is the right call, I lead it, and your firm owns the domain, the hosting, and every account.
A site built to look good, judged by how it looks, and often owned by the agency that built it.
A site built to capture the people still researching and keep helping them, owned by your firm, and measured in consultations and signed clients.
In the Client Magnet System, your website is the hub. Your ads, your social posts, your articles, and your referral partners all send people to it, and every page gives them a way to raise their hand before they're ready to call. Situation pages bring people in from search and AI answers, and landing pages give each ad its own place to land. As your Fractional CMO, I decide what gets built first.
Family clients research for a long time before they hire. Give each situation its own page and its own guide or workbook, keep every guide current, and follow up with the parent who downloads it at midnight and isn't ready to call.
Business owners look for a lawyer before a problem lands, too. If your firm offers ongoing outside-counsel work, give it a page that explains plainly what's included and who it's for, beside pages for the disputes and deals that bring owners in.
Pages for the situations high-value planning is built around, such as blended families, a family business, or property in more than one state, with a resource a financial advisor or CPA can pass along to a shared client.
Pages for specific injuries and situations, each with a resource for the person still weighing whether to call, and clear information on what happens after they do.
When your best results are confidential, show the process and the people: how your firm evaluates a case, who reviews the medical records, and the credentials on your team.
Pages and resources in Spanish, so the clients you already serve can find you in their own language.
A 14.1% conversion rate, at $46.29 per conversion. Legal search ads average 5.55%, at $131.63 a lead.¹
New clients at about $200 each, leads at about $21, and about $135,000 in estimated case value.²
"In 40 years of practicing law, this is the best way to get more clients that I've ever had." Brenda Clark, Family Law Attorney
Often not. Most of what the ten checks turn up are changes of strategy: a resource on the homepage, a matched guide on each practice page, a shorter form, and follow-up after every sign-up. We rebuild when the site itself is what's holding you back.
When the guide is worth it, yes. A guide with no sign-up helps the reader once and leaves you no way to keep helping them. Ask for an email address and permission to follow up, and keep the form short.
Your firm does: the domain, the hosting, the website, and every account. If an agency holds any of them today, we help you move them into your firm's name.
Show how you work instead. Explain how your firm evaluates a case, who works on it, and what a client can expect at each stage. It gives people something real to judge your firm by.
Many of the fixes are changes of strategy that go in without a rebuild, so they can start soon after your assessment. A full rebuild takes longer, and we set the order of work together.
¹ LOCALiQ, 2026 search advertising benchmarks: attorneys and legal services average a 5.55% conversion rate and a $131.63 cost per lead.
² Case value estimated from average case value.
A 45-minute to one-hour video call with me. I hold your site against the ten checks before we meet, then we map your firm's marketing together on a whiteboard. You keep the map whether or not we work together.
Currently accepting a limited number of Fractional CMO relationships.