Views from people who will never need you
Dances and trending sounds can bring big numbers. Few of those viewers are in the situations your firm handles, and the content does little for the firm's credibility with the ones who are.
/ TikTok for law firms
TikTok videos that lead people to your firm's resources
We record short videos made for TikTok, cut more clips from your lawyer's longer recordings, add subtitles, write captions in English or Spanish, and point each one to a resource your firm can follow up on.
What's included
- Short videos recorded for TikTok
- Clips cut from your longer recordings
- Subtitles and captions on every clip
- Spanish versions, if your firm serves Spanish speakers
- A profile link to your resource
- Sign-ups from TikTok tracked on their own
I'm Joshua David Little. I've run my own consulting firm since 2004, I've helped attorneys prepare complex cases for trial, and I ran the first family-law ad on ChatGPT, before the platform allowed legal-services ads. I hold TikTok to the same test as every channel: does it bring you clients?
/ How most firms get TikTok wrong
Firms either skip TikTok or chase trends that bring the wrong people
Another platform, and no plan for your lawyer's hours
Without a plan for what to record and how to use it everywhere, every new platform means more hours your lawyers don't have.
Clips that end without anywhere to go
A viewer who's interested and not ready to call has nothing to do but scroll on.
Callout: Clips cut from a longer recording stretch your lawyer's time. Short videos recorded for TikTok are made for the feed. We do both.
/ Is TikTok worth it for your firm?
TikTok works when each video explains one real situation and leads somewhere
It's worth your firm's time when your clients spend time there, when the videos speak to the situations your firm handles, and when each one leads to a resource. Your assessment shows whether it belongs in your plan, next to every other channel.
/ How Aquila runs TikTok for your firm
Short videos for TikTok, and clips from your longer recordings
Record for TikTok, and cut from longer pieces
Your lawyer records short videos made for social, and we cut more clips from longer recordings for TikTok, Instagram Reels, and YouTube Shorts.
Add subtitles and captions
Every clip gets subtitles and a caption written around the situation it covers.
Make Spanish versions, where they fit
If your firm serves Spanish-speaking clients, we produce Spanish versions to help those clients find you.
Point every clip to a resource
Each clip tells viewers where to find the guide: the link in your firm's profile, which leads to a page that delivers it. The guide is matched to the situation in the clip.
Follow up and tag the source
Every sign-up goes into your email follow-up, tagged as coming from TikTok, so you can see whether it's earning its place.
Trend-chasing vs. clips that lead somewhere
/ Two ways to use TikTok
Chasing trends · Views without clients
The firm makes TikTok-only content, follows whatever's trending, and measures views.
Clips that lead somewhere · Sign-ups the firm can follow up
Clips from your lawyer's real explanations reach people in the situations your firm handles, and each one points to a resource your firm can follow up on.
/ What's included
What your firm gets, and what we need from you
Your firm gets
- Short videos recorded for TikTok, and clips cut from your longer recordings, with subtitles
- Captions in English, and in Spanish where they fit
- A profile link and guide page, set up and tested
- A monthly report of sign-ups, consultations, and signed clients from TikTok
Your firm gives
- Access to your account, which belongs to your firm and stays with your firm
- Your approval of each clip
- Someone at your firm to answer comments and messages
/ How TikTok fits the Client Magnet System™
The same video work, one more place to be found
TikTok draws on the same recordings as your other platforms. Every clip leads to a resource, every sign-up joins your follow-up, and tracking shows what TikTok produced next to every other channel. As your Fractional CMO, I decide with you whether it belongs in your plan, the same way we decide for every channel.
By practice area
/ How it works in your practice
Personal injury
Spanish-language injury searches add up to as many as 65,000 a month, and only 4 of 18 injury homepages we checked mentioned Spanish on the homepage itself. Clips in Spanish are one more way for those families to find you.
Family law
Short videos on the questions people bring to a divorce or a custody case, each pointing to your guide, the same as on your other platforms.
Estate planning, business law, elder law, medical malpractice, and mass tort
The same approach applies wherever your clients spend time on TikTok.
/ What the system behind every clip has produced
Where a clip that leads somewhere ends up
Every clip points to a resource and the same follow-up our clients' ads feed. With ads bringing people in, that system has produced these results.
The first family-law ad on ChatGPT
Over 20% of the people who clicked it signed up for the free resource it offered.
A family-law firm in a large Texas market
Leads at about $44, booked consultations at $234 each, and about $75,000 in estimated case value from $6,547 in ads, from a campaign built on the Client Magnet System, tracked to the booked consultation.¹
FAQ
Is TikTok right for a law firm?
When your clients are on it and each video explains a real situation and leads to a resource, yes. Your assessment shows where it ranks next to your other channels.
Do we have to follow trends?
No. The videos are your lawyer's own explanations of the situations your clients face.
Can the clips be in Spanish?
Yes. If your firm serves Spanish-speaking clients, we produce Spanish versions to help those clients find you.
Who owns the account?
Your firm, along with everything we post to it.
Who answers comments and messages?
Someone at your firm, who can turn a comment into a conversation.
How much of my time does it take?
Clips from your longer recordings take very little extra, and short videos made for TikTok can be recorded in the same sessions.
¹ Case value estimated from average case value.