About Us
How 21+ years across industries exposed the #1 mistake in attorney marketing
Strategic marketing leadership that combines cross-industry expertise with deep legal specialization to deliver systematic optimization most firms are missing.
Law firm marketing has a wasting money problem
Your firm keeps spending more on marketing, but clients don't show up like the salesman promised
Despite spending thousands monthly on websites, advertising, and content, most firms struggle with inconsistent client acquisition and unclear ROI.
But they’re not lacking effort or budget – they’re lacking systematic optimization.
Aquila was founded to solve this by providing strategic marketing leadership without the overhead of a full-time executive.
How I discovered the industry-wide problem
I found the mistake 99.7% of law firms are making
I never planned to start a law firm marketing agency. After 21+ years helping businesses across dozens of industries, Nashville family attorney Brenda Clark asked me to figure out why her expensive marketing agency wasn't delivering results.
The waste I found in law firm marketing shocked me
Brenda’s marketing wasn’t working together as one system. Her website, ads, and content all operated independently, wasting opportunities and budget. And each independent platform wasn’t even optimized to do its own job well!
So I started looking around the country. And after analyzing thousands of law firm marketing approaches, I discovered 99.7% of firms had this same problem – a lack of optimization on each platform and no overarching system to optimize everything together.
So I built a solution that optimizes every part of a law firm's marketing
The Client Magnet System™ is a comprehensive methodology built on best practices from other high-performance industries that optimizes each marketing platform and makes all marketing work as one unified system. Her cost per new client dropped over 70%.
This isn’t just about one tactic. It’s about systematic optimization across everything – website, ads, content, referrals – all coordinated toward one goal: consistent client acquisition.
Why Aquila
We see the bigger strategic picture that others miss
Aquila – Latin for “eagle” – captures our approach perfectly.
From ground level, law firm marketing can look like it’s working – lots of views and clicks. But from above, you can see the patterns others miss: disconnected efforts, wasted opportunities, lack of systematic optimization.
That elevated perspective, combined with experience across dozens of industries, allows us to identify the optimization opportunities traditional law firm marketing agencies simply can’t see.
Meet Joshua Little
Diverse industry expertise meets hands-on legal industry work
While traditional legal marketing agencies are limited by single industry perspective, my perspective encompasses proven approaches and best practices from dozens of industries.
Beyond business
The person behind the strategy
I’m based in Nashville, Tennessee, but I’ve built relationships with attorneys, business leaders, and entrepreneurs across the country who share a commitment to excellence and integrity.
When not developing marketing strategies and growing businesses, you’ll find me hanging out with my wife and son, reading, or serving in the ministry at South Haven Baptist Church.
Systems vs. tactics: a fundamental difference
Why most law firms fail at marketing
The Traditional Approach
Tactical Fragmentation
Most firms hire individual vendors: website designer, SEO company, social media manager, advertising agency. Each operates independently with different objectives and metrics.
The Aquila Approach
Strategic Integration
We approach marketing as a comprehensive system where every element works together toward one unified objective: consistently attracting and converting your ideal clients.
Results of the Aquila Approach
The Multiplier Effect
When marketing elements work as a system, they build on each other and create exponential results.
Instead of 1+1+1=3, you get 1x1x1=100.
Why we do this
We help great lawyers like you grow your law firm so you can help more people and make greater impact in your community
When your marketing works predictably, you’re not just growing revenue – you’re expanding your capacity to help people navigate some of the most challenging situations they’ll face in life. And that matters to us.
Every optimized system we implement means more families protected, more businesses defended, more people getting the legal representation they deserve.
Law firms shouldn’t be taken advantage of by agencies who waste their money on disconnected tactics. You deserve a strategic partner who’s accountable for real results, not just activity.
That’s why we’re committed to providing the strategic leadership and systematic optimization that turns your marketing into a reliable growth engine. Your expertise deserves to reach everyone who needs it, and you deserve a marketing that works as hard as you do.
Trusted partners
We are trusted by attorneys and law firms
across the U.S.
Ready for predictable client acquisition?
Stop wasting money on disconnected tactics – Get the strategic leadership and proven system that delivers consistent results.
Schedule your Strategic Marketing Assessment and discover how systematic optimization can transform your marketing from expense to reliable growth engine.
- Currently accepting limited Collaborative CMO relationships in select markets.
